We are saltwater fishing lure brand engaged in product development for fishing by jigging out on vast open ocean waters. With “advancing and seeking challenges” as our slogan, innovative designs based on engineering and technology and our own original process flow, we work to produce items that embody our catch phrase of “It means you can catch it.” “Boz” is Japanese angler lingo for coming back empty-handed, and we’re BOZLES – “boz-less” – “after all, you can catch it.”